Palmolive washing-up liquid

Design agency Tin Horse has redesigned the packaging for Colgate Palmolive's range of washing-up liquids, creating a series of ergonomic packs.

Following a briefing from Colgate’s New York-based global design team, Tin Horse worked closely with the FMCG giant on all stages of the design process – from the conceptual stage, through to pack development, research and final design.

Tin Horse said that it has created a packaging concept that resonates with consumers on an "emotional" level across the globe.

The agency created a design that would work across a variety of pack sizes, with ergonomics to make them comfortable in the hands of consumers. The packs feature a newly-design closure that blends into the shape of the bottle, to create an uninterrupted silhouette.



Smaller-sized packs are produced in lightweighted PET, while the larger packs are made of polyethylene and feature a side-grip handle for improved pouring.

The new packs will appear on shop shelves in markets including the UK and North America.