Palmolive washing-up liquid
Design agency Tin Horse has redesigned the packaging for Colgate Palmolive's range of washing-up liquids, creating a series of ergonomic packs.
Following a briefing from Colgate’s New York-based global design team, Tin Horse worked closely with the FMCG giant on all stages of the design process – from the conceptual stage, through to pack development, research and final design.
Tin Horse said that it has created a packaging concept that resonates with consumers on an "emotional" level across the globe.
The agency created a design that would work across a variety of pack sizes, with ergonomics to make them comfortable in the hands of consumers. The packs feature a newly-design closure that blends into the shape of the bottle, to create an uninterrupted silhouette.